Using the media to cut energy waste

We helped Ecovantage inform regional Victoria about the range of energy rebates on offer through targeted coverage.

The first round of coverage successfully targeted ABC local radio, regional daily newspapers, regional weekly newspapers and metropolitan Leader newspapers.

Over twenty articles were achieved with far greater impact and at a fraction of the cost of paid advertising. Ecovantage reported an influx of enquiries following the articles and plans to make media an intergral part of their future marketing and public information work.

Nathan O’Halloran from Ecovantage said ‘Daniel has found a way to get a couple of campaigns off the ground for us in the last 12 months. His insights into media and social networking have illuminated what was once a difficult and hazy space. Using his skills allows us to spend more time doing what we do best whilst picking up pointers on how to optimise our presence on-line and in print.’

Need to cut through the noise and reach an audience? We can help.