Strategy is the foundation for every effective piece of communication, whether it is an opinion piece, an annual report, a Facebook page or a global advocacy campaign. Without a clear idea of what you want to achieve, you won’t achieve it.
Campaigns and advocacy
Successful campaigns wrangle disparate stakeholders, identify shared goals and feature good planning and implementation. They also know where to apply pressure and how to handle advocacy without harming key stakeholder relationships.
The media holds enormous power to inform, entertain and influence the public, policy makers, politicians and others. It can both harm and enhance your work. Your challenge is to harness this power and make the media your friend.
Social media and online communications
Social media offers new opportunities to tell stories to audiences. It offers you the chance to build online communities and create deep and lasting relationships. It also comes with new risks, not least the risk of mediocrity.
Beyond social media there is the world of websites, mobile platforms, RSS feeds and other mediums for reaching your audience. We’ve done it all and can help you make them work for you.
We provide training in all of the above areas and cater to large and small groups. Training programs are customised to suit each group of participants and content focus.
We facilitate people to develop the theory, practical skills and confidence they need to be effective.
Good writing is a craft and an art that makes grabs the reader’s attention, connects them to your message and moves them to action. Without smart and creative writing, your words will not be heard and your message will be lost.
Once we’ve found your story, we craft it for your target audience to ensure the greatest impact.